LEARNING TARGETS:
» I can summarize the information I have gathered from research
» I can explain what product I am going to make
» I can explain what I have done to investigate the problem
» I can justify why I have chosen the product/solution
» I can explain how my product/solution will solve the problem
» I can explain what product I am going to make
» I can explain what I have done to investigate the problem
» I can justify why I have chosen the product/solution
» I can explain how my product/solution will solve the problem
EXPECTATIONS:
» You are to write a 150 – 300 word Design Brief, which should include:
» An explanation of what you will be producing
» An explanation of how your product will solve the problem
» State who is the target audience» Give this post labels of Investigate & DesignBrief
» An explanation of what you will be producing
» An explanation of how your product will solve the problem
» State who is the target audience» Give this post labels of Investigate & DesignBrief
What is the design brief?
The design brief is the student’s response to the challenge and will guide his or her investigation as he or she works towards the development of a design specification. When developing the design brief, students should be formulating and answering questions such as: “What is the expected outcome?” “Who is the target user?” “What are the limitations?” (IB Technology guide 2007)
Write a Design Brief.(A general statement of what you are going to make, why you are going to make it and who it is for.)
Write a Design Brief.(A general statement of what you are going to make, why you are going to make it and who it is for.)
Write a Design Brief for this project.
Now you have to put it in perspective, the Design Brief is used to communicate to your team and/or contractors exactly what you want to do. In most cases someone else will be doing the work and you want them to create exactly your vision. Hence, you need to write a detailed Design Brief. Now, I have worked with a number of clients, who didn’t know what they actually wanted and expected me to tell them, but they paid me sit down with them and write it. In this case you are probably doing all the work yourself and don’t have to communicate to anyone. So why do we even need a Design Brief? It is very important that you to know the direction you are going, so you don’t waste your time. Just writing it down helps iron out some of the kinks and make sense of the project.
A design brief establishes clear expectations between a client and the design team. Basically, you want to state who you are, what you want, when you want it, and who you want it for. - Project Overview
- Client Name
- Client Contact Info
- Due date for completion
- Budget (not in this case)
- Product/service/brand name
- Key objectives
- target audience
Here is another resource on writing a design brief.
Write a Design Specification.
Keep in mind, I know majority of the Design Specifications, but assume I will not be the person reading your design brief.
- DESIGN BRIEF EXAMPLE
LA Marathon T-Shirt Design Competition
Design Brief Overview: The LA Marathon celebrates its 25th anniversary on March 21st, 2010 with a brand-new "Stadium to the Sea" course. Starting at Dodger Stadium and ending at the iconic Santa Monica Pier the course is sure to please with landmarks every mile! The City of Los Angeles, Hollywood, West Hollywood, Beverly Hills and Santa Monica are all involved this year so we're looking forward to an outstanding community event!
Brand Name: LA Marathon
Target Audience: Use the LA Marathon's mission statement: "We inspire athletes and connect communities" as well as the brand-new "Stadium to the Sea" course for your t-shirt design inspiration. We're looking for festive, original artwork that represent the spirit of our 2010 race.
